How to Protect Your Online Reputation in 2018
We are living in a search-happy world. If one has spoken to his client recently, or networked, or has went in for an interview, the other person sitting next to him shall totally assume that he is being Googled & someone somewhere is typing his name into that search box & making a judgment based on what they find.
Most of individuals when hear this, their first reflex to this is to hide. They change their name on Facebook, and make their Twitter feed private or start spending less time on his social media altogether. That is so wrong. One’s online reputation is the information folks find about him or her online, so hiding behind privacy settings puts one at risk if anything negative were to come out about him or him company. So, no mistake should be made — everybody is at risk of negative content online. Of the 75 percent of adults who often Google themselves, almost half say the results are not positive at all.
The reason is very simple. Anybody can write anything about one online, typically without any consequence. Any jealous competitor can anonymously write some critical blog post or fill out a damning RipoffReport. Any angry client can write a very horrible review for one business. business without recourse.
Without some positive content out there to do defence against digital attacks, one bad no chance of keeping his online reputation clean. While one is hiding behind privacy settings & unidentifiable usernames, one’s real name suffers. Unjustified criticism or aanything negative goes undefended, asap rising to the top of his search results for the whole world to see. Hence, particularly if one is an elite, an elite online reputation defender is needed. With that, here are few actions one can take right now to protect his online reputation in 2018:
1):- Clean up the current situation: Every person’s online presence is unique in its own way — & he can not improve what he does not know. One must google himself & see what comes up in the first few pages of it. If there is any negative or irrelevant content showing up that one controls — weekend party pictures or old websites, etc. — then what is the wait is for? One must go ahead & delete those now. Next, he must review his entire Facebook & Twitter history and flag any potentially damaging & controversial updates. Once his social media feeds are clean, he can make them public in good conscience.
2):- Registering name as a domain: Registering a website with one’s name in the domain ( such as RyanErskine.com ) is one of the powerful forms of online insurance. He is going to prevent other individuals from taking this valuable piece of real estate away from him — or utilizing it against him in the future. But he must not stop there! One must form his own website as a central hub of information about himself, including his experience, awards, blog content, honors & relevant press. With a strong & descriptive website at the very top of one’s search results, he is going tp ensure that when folks search his name, they get exactly what he wants them to find. He does not get a better first impression than that.
3):- Secure name across all social platforms: A website is the best option, but it merely populates one position in search results (or 2-3 if his sitelinks are ranking.) He is going to require ten properties ranking to have control of the narrative. One needs to lay the groundwork for success by registering his name across the most authoritative social media platforms. Yes, from this we mean classic ones such as Twitter & Linkedin, & lesser-known profiles such as Quora, Slideshare, & Crunchbase as well. When one has done all this, the next step is to not forget to optimize profiles for maximum SEO benefit.
4):- Publish regular content: Building & optimizing websites & social media properties is merely half the battle. He still requires to prove to the search engine gods that those properties are enough valuable to searchers to warrant a high ranking. One very simple to do that is to update the website regularly with content that one’s audience finds very helpful. Having issuing getting started? Distill all expertise into digestible content such as articles, videos, or slideshows. The object is to detect a “sweet spot” between topics one’s audience is genuinely interested in, & where his experience & unique leadership can lend credibility & value.
5):- Claim & verify Google listing: An unclaimed Google listing is bit bad for various reasons. One misses out on an opportunity to give valuable information to his customers, his contact information may be incorrect, & he increases risk of somebody else claiming his listing. Once somebody else claims one’s listing he will have to verify his business prior to hid edits can appear across Google Search & Maps. Lots of businesses verify via postcard — it arrives with a verification code within a week.